In order to compete in the music market of today, it’s essential for independent bands to use the Internet to build their fan base. One of the best ways to do so is to use social networking websites, which have built in bases of thousands or millions of users that are often receptive to new bands.
Here’s a look at how indie bands can use the social networking website Bebo to build their fan base and make new sales.
- Set up an account, then a Band account. You can do this by going to the “Bands” section once you’ve actually set up a personal account on Bebo. At this time, you’ve got to have a personal account to set up a Band account, similar to how it is on Facebook, but it doesn’t take a whole lot of time or energy to actually set up an account, so you shouldn’t have much of a problem. Upload music and a few pictures, at the very least–otherwise, the band account won’t do you much good.
- Synchronize it with your Myspace and Facebook band profiles. By the way, your band should have Facebook and Myspace pages before you even go messing with Bebo–they’re much bigger fish, so to speak. By synching up your accounts to Bebo, you’ll eliminate a lot of the work necessary, as Bebo pulls blogs, pictures, status updates, etc. from those websites and posts them to your profile. Be aware that Bebo posts all Facebook pictures, so if you’ve got private photos for your account, you’ll want to be very careful.
- Promote your new Bebo page on your band website. Once you get a few fans on Bebo it’ll be easier to get more, as you’ll show up on friends’ pages and might get a curious click or two. Post a blog about your Bebo account with a direct link, and encourage any fans that use the service to add you in. Once you’re added, drop in on their profiles to give a quick hello whenever possible. Little moves like that make social networking valuable for bands.
- Update your Bebo with personal updates, not just promotional band stuff. Fans and friends want to hear about the band, not just what they can buy from your band, so posting information about how shows went and info about the members of the band will help you a lot. In addition, you can also know your audience deeper with the help of https://instaprivateviewer.com,. This tool allows you to see private profiles of your possible markets. Then, when you do have a CD release or a big show to promote, you’ll find that a lot more people are actually following your feed.
Do you have any other tips for using Bebo to promote an independent band? Post in our comments section below.